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Social Video is no longer the future.  It’s the present.  People are selling and influencing with video.  You’ve heard all the convincing arguments but some of the best arguments come from the owner of Youtube, Google.

We know that video is a powerful way to get your message across.  But through the power of Youtube you can reach millions of targeted audience members.  And when your campaign is written, produced and targeted accurately, the results are astounding.

Youtube helps conversions

Youtube helps conversions

Why Youtube?

  • In a Google Trueview video, you only pay when people watch.   If someone clicks out of your video before they watch it, you pay nothing and enjoy the impressions created before the viewer clicked away.  If the video is connected with retargeting chances are the viewer may be very interested in what you’re selling and will watch, and possibly even convert.
  • Your video shows up across multiple devices.  It was announced this week that more people are now watching their mobile screens than television screens.  That’s a pretty astounding development.  And you have to follow the consumers.
  • You can build a loyal following.  If you reach out in a planned, strategic fashion, you’ll touch people who are keenly interested in the content you’ll be publishing on your channel.  They’ll even go so far as to subscribe and look forward to your next video upload.  And as you continue to impress with well crafted content, they’ll be puddy in your hands when they’re ready to make a buying decision.

There’s no denying it.  Video is here.   According to Cisco, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017.  It won’t be a case of whether a company commits to video marketing.  It will just be a matter of determining how large a share of the over all marketing budget is dedicated to video, both producing and distributing.

And one final thought.

Less is more. According to Ooyala, shorter videos that are between 1-3 minutes long are the most viewed.   We help clients find their message every day.  If we can help you, drop us a note and let’s make some beautiful video together.






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