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Local search is key to maximizing video sales impact

Local search is key to maximizing video sales impact

As a social video company, we realize we’re judged by the quality of our video content.  But our clients also trust us to ensure the video finds its local audience.  This article from local search expert Joy Hawkins covers off some invaluable differences between two powerful local search tools.

Google Maps and Google My Business are both essential in getting found in your neighbourhood.  But they should not be approached the same way.

Joy explains the differences here.

About the Author    Tim McLarty owns video & web creative shop Ontrack Communications, helping companies tell and distribute their stories through broadcast, social media & responsive web and local marketing targeting strategies. In his spare time he makes short films and dreams of the day when there will be play-off hockey in Toronto.

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